Case Study
Creating the Brand Identity Guidline started with the color palette. I want colors that will not overwhelm the eyes and instead invite the customer. Next was the logo lock ups. An apple core to me represents bare bones or in other words, simplicity. Which is the main drive for this clothing brand. Minimalist designs on everyday shirts.
As many of my graphic tee designs I start in Procreate. After Procreate I then move over to Adobe Illustrator where I fine tune and add custom made typefaces. When the design is all set I load the file to photoshop in a template to prepare the design for print.
A design that plays on the car pool service apps like Uber, Lyft, etc.
Everybody needs a vacation... even the Grim Reaper.
One of the most iconic infestation in NYC has to be the rats, so this illustration just seemed entirely fitting when making a shirt for New York City.
Sometimes all you need is just the logo.
This wireframe was created in Adobe XD. The inspiration of this layout came from doing large amounts of competitive research from other retail brands. I made sure that every page had all the key elements required to have a successful website for apparel.
After making the wireframe I just had to make sure that the colors and images were put in an aesthetically pleasing way as to not deter customers from the site.
